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Halloran & West is a fictional boutique law firm, and the entire design problem is credibility. Legal clients are buying judgement and discretion, so the site is deliberately quiet: deep navy, a single brass accent, generous space, and a Fraunces serif doing the talking.
A crest, drawn in code
Rather than a placeholder logo, the hero carries a firm seal generated in SVG — concentric rings, a fine scales-of-justice line drawing and an H&W monogram — that animates in on load. It reads as heritage and permanence, with no asset to commission.
Designed for how clients actually choose a lawyer
- Partner-led practice areas in a hairline-divided grid: focused, not a phone book.
- An approach section that addresses the real fears — bill-shock, junior hand-offs, jargon.
- A track record with count-up figures, and a single, well-placed testimonial.
- A confidential consultation flow with a matter-type selector and the correct disclaimers.
A firm with a face
The “meet the firm” section carries real partner and associate headshots on a consistent studio backdrop — the quiet signal of credibility that clients look for before they ever pick up the phone.