Live preview · the real, built site
Embedded and fully interactive. Resize it with the device controls, or open it in its own tab.
Ironwood Build Co. is a fictional design-build company, and the brief was trust: the kind of bold, grounded site that makes a homeowner comfortable spending six figures on a renovation. Industrial without being cold — charcoal and concrete, a single safety-amber accent, and type that means business.
A hero that needs no photo
Trades sites usually live or die on photography that often isn’t ready yet. So the hero is drawn entirely in code: an architectural elevation on a blueprint grid that animates its strokes in on load via SVG stroke-dashoffset. It looks intentional from the first second, with zero image assets.
Built to convert high-intent visitors
- A sticky call button and a persistent “Get a quote” CTA — the two actions a ready-to-build client wants.
- A four-step process that quietly removes the fear of an opaque, runaway build.
- Count-up credentials that fire on scroll, plus a fixed-price, warranty-led pitch.
- A clean quote-request form as the closing moment.
Photography that does the selling
Finished projects and the crew are shown in real photography — a two-column project gallery and a full-bleed crew portrait — so the quality of the work is doing the convincing the moment the page loads.